Vegan and Cruelty-Free Beauty Options: ESQA and Pür Cosmetics Review

If you're looking for cruelty-free makeup options, this article is for you.

Finding vegan and cruelty options in Singapore can be a hassle. With the constant introduction of new brands and products, it gets overwhelming picking out the right product for our skin. 

To solve thisA Kinder Beauty is a one-stop online retailer that promotes vegan, cruelty-free and fuss-free beauty brands and products. They emphasise on simple and transparent beauty that gives customers instant confidence about the products they use. 

What's more, A Kinder Beauty is hosting 12 days of Christmas deals this year. They have collaborated with Singapore Children Society, where all sales from the tote bags and 2% of net sales will be donated to SCS.


I'm really thankful for this PR because I managed to discover these lovely brands. Let's dive right in: 


ESQA Goddess Eyeshadow Palette (Peach)



From the packaging to the eyeshadow shades, this palette is lovely. 


ESQA is an Indonesian makeup brand launched in 2016 by two best friends. ESQA is halal-certified and has been branded as the first and leading vegan cosmetics brand in Indonesia. 



The Peach Goddess Palette is a 9-pan palette that includes mattes, shimmer, satin and pearl-pressed shades. The powders are smooth and creamy, especially the pearl pressed shade (which is my favourite). It's so pretty that  my friends often compliment my final eyeshadow look. 


These shadows are pigmented and long-lasting, making it a must-have for Singapore's unpredictable weather. For application, they glide on the skin smoothly and build easily. 


Pro-tip: To make my eyeshadow pop more, I'll usually apply a base by using any excess foundation or concealer. With this combination, my eyeshadow look lasts through an entire day out under the sun. 


Pür 4-in-1 Lip Duo


Achieve four different looks with just one lipstick. 



Pür (US brand) brands itself as the 100% cruelty-free, environmentally responsible complexion authority. Through their mineral makeup, formulated with skin-benefitting ingredients, Pür emphasises on producing "makeup with a purpose".

This dual-ended lip product includes matte lip stain on one end and a nourishing lip oil on the other. The shade newlywed is gorgeous and it's a shade I'd go for on a daily look.



The scent of the matte finish seemed to have a hint of vanilla (which I found delightful). Though I'm not usually a fan of matte lipsticks, this lipstick settled comfortably on the lips. 

The lip oil on the other end proved to be useful. With ingredients like agave, sunflower, jojoba and cranberry oils, it nourishes dry and crackly lips. 

Pür Fully Charged Mascara



When I first saw this mascara, the name "fully charged" piqued my interest. Honestly, I thought that it was some magnetic mascara or something along those lines. Interestingly, it is formulated with Pür's very own innovative Magnetic Technology that "wraps a positively charged electric veil to instantly lift each lash".

This mascara is infused with skincare ingredients which strengthen, thicken and lengthen each lash. Not only that, this mascara nourishes the eyelash to prevent lash loss. 


The smooth matte black packaging instantly caught my attention, though it is slightly bulky. I wasn't a fan of the chemical smell the mascara had, but the mascara worked really well. It was a smooth application with no clumping and visible lengthening.



Personally, I look for mascaras that can last through Singapore's weather, with no (or little) smudging. This mascara lasted for hours but eventually smudged. If you're someone who wants a mascara that lasts for a few hours and has fuss-free removal, then this mascara is for you.

 


My top pick from the lot is definitely the eyeshadow palette. Trust me when I say that you shouldn't sleep on this product!

Thanks for reading ~

*These were gifted but opinions stated are my own.

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